More direct information in the article this time from Dell about an AR headset…

After some forays into Virtual Reality (VR),Dell EMC, for example, forged a partnership with AR headset manufacturer Meta in January to become the first authorized reseller of the Meta 2 Augmented Reality Development Kit.

Another direct quote – from Adobe cited. Is AR bigger that the web?

Adobebelieves AR could be “bigger than the web,” according to Chief Product OfficerScott Belsky. That’s why the company is working on Project Aero, a tool designers and developers can use to create immersive AR experiences.

For users of Apple products and services a short sentence or two with link.

Similarly,Apple’siOS 11 is AR-friendly, introducing ARKit. The software makes it easy for devlopers to design AR experiences specifically for iPhone and iPad devices.

Microsofts product of choice into the AR market place featured….

Microsoft releasedHoloLens, an AR headset that brings virtual images and information into your line of sight, allowing you to interact with both the physical and virtual worlds simultaneously. The company is working on the second iteration, scheduled to debut in 2019.

IDC forecasts global spending on AR and VR combined will significantly in 2020’s.

Some basic information to help you understand AR – or simply skip it if needed.

What is augmented reality?

Before we can fully grasp how AR can improve business practices, we need to understand what it is — and what it isn’t. So let’s define the terms:

• Augmented realitycombines the physical and virtual worlds by overlaying digital images in your physical view. It uses smartphones or tablets to add images or information to your device as you scan a room, for instance. It can also be projected through glasses you can see through that include a type of computer screen in your field of vision.

• Virtual realityinvolves looking into goggles you can’t see through, where each “lens” displays a digital image. It’s a similar concept to the retro 2D viewfinder children’s toy, but way more detailed and engaging. VR immerses a person completely in a digital experience, mentally removing them — at least temporarily — from the present.

• Mixed Reality (MR)is a term Microsoft created to describe the combination of seeing and interacting with both the physical and digital worlds at the same time. Others use the term to refer to the combination of virtual and augmented reality.

What is the difference?

“The differentiation” of MR “is that it combines perception of the physical space around the user with a virtual 3D space,” explains Jason Ioffe, a software architect of emerging technologies for Insight’sDigital Innovationteam.

“This is in contrast to virtual reality, which completely obscures and replaces a user’s perception of the physical world,” he adds. “Furthermore, it differs from common augmented reality in that virtual objects interact with real, physical space rather than simply being overlaid like a heads-up display.”

This is a snapshot of the article and may help guide you through some important initial questions about AR.

Augmented Reality | Strategy in AR